Women in Shanghai are the most likely buyers of famous brands, and Beijing women spend more money to buy them than women live in other parts of China.
Chinanews, Shanghai, Dec. 12 – A report on women's consumption of famous brands in China's ten metropolises shows that women in Shanghai are the most likely buyers of famous brands, and Beijing women spend more money to buy them than women live in other parts of China.
The survey, launched by Huakun Women Research Center and covering the large cities of Beijing, Shanghai, Guangzhou, Changsha, Ningbo, Wuhan, Chengdu, Qingdao, Xi’an and Harbin showed that more than 1,200 women participated in the survey.
It indicates that nearly 30 percent of respondents intend to buy famous brands, and those who are most favor these brands are women from Shanghai, Chengdu, Beijing and Qingdao.
Respondents from Shanghai reveal that they intend to buy “world-famous” brands when buying cosmetics, underclothes, watches, cell phones, televisions, refrigerators and other household appliances.
The survey also shows that the average price of a single piece of name brand reaches 3,560 yuan (US$454.6), and the highest amounts to 210 thousand yuan ($26.8 thousand). Most respondents in Beijing often buy a name brand at 5,000 yuan ($638.5) or above on average.
The average age of the respondents is 37, three quarters of them married, with a monthly salary of 5,000 yuan on average. Their families’monthly income can reach 12 thousand yuan ($1.5 thousand) on average.
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