|
Chinanews, Guangzhou, Aug 23 – The single-child generation born in the 1980s has now become the main consumption group for luxury goods in China, said Ernst & Young, a global accounting firm, in a recent report.
Most people born in the 1980s are the only child in their families. They have a strong desire for consumption and many are reluctant to save money. They benefit from China's family planning policy in that, being the only child, they can get everything easily from their loving parents and grandparents, and are willing to spend every penny they earn to buy what they want. Unlike their parents who save a lot, most of these children are willing to spend. Even some women who have a relatively low income, still like to spend lavishly for the things they like. Even if these things are not much different from other cheaper things in regard to the practical function, from these women's point of view, these famous-brand goods might promote their image in society.
There are about 90 million people of the post-1980s generation. They now work in every walk of life, from education to business. As these people have entered into the job market, they are fast becoming a large consumption group, said Mr. Feng, an industrial insider.
From the current domestic consumption trend, we can see that the post-1980s generation has now become one of the important consumption groups in domestic market. Their modern way of life, their consumption habits and the wealth they have will greatly boost the development of consumption in fashion industry. In future, these people will become the major consumers for clothes, cosmetic goods, jewelries, and watches. They will become the potential potent force boosting the consumption trend in future, Mr. Feng said.
These people have already become the main consumption group in wedding industry. In Guangzhou, non-natives (people who come from other regions in China) spend more in wedding than local people, said Zhou Quanbin, a staff worker at the Market Programming Department of Zhibai Wedding House in Guangzhou.
According to Pan Baozhen, a department manager at Guangzhou Mingren Wedding House, people born in the 1980s account for over 80% of the consumers in the wedding house.
It seems that these people like to marry young. Many people who came to our wedding house were just in their twenties, Mr. Pan said.
|
收藏
推荐